Co-Founder
Balance Media, New York, NY

Balance Media excelled at delivering custom product and application development for large media companies.

  • Successfully conceptualized and led in the acquisition of major clients, including WNYC, ProPublica, MTV, VH1, Nickelodeon, and The New York Times, and played a significant role in increasing the company‚Äôs first-year growth
  • Utilized new start-up and development techniques to create and develop the initial start-up business plans, using financial modeling and product development
  • Assisted clients in the development of their online products, and proficiently steered them into production and development, using product management and product marketing efforts
  • Conceptualized and developed effective branding strategies to incorporate into new product marketing launches, resulting in successful product marketing outcomes for the clients
  • Identified new trends within the industry and implemented appropriate application development products, focusing on the specific needs of the client
  • Efficiently managed and oversaw the work of a variety of team members, including Copywriters, Project Managers, Designers, Front-End and Back-End Developers